With the stunning growth of activity on social media sites from everywhere, business owners can’t possibly control the engagement on their own. Nor is it practical to stall social media activity due to lack of time and resources. Although hiring a dedicated team to do every part of the job frees you up completely, you can actually save a lot of money by having experienced social media marketers initiate the first few steps and letting the internet do the rest, thanks to the creation of social media applications you can trust. Baber Direct Marketing’s social media experts are happy to recommend the top platforms to you!
There are bunches out there, but here are our Top 5 helpers:
1. 1. HootSuite: Manage multiple social profiles.
It wouldn’t come as a surprise if you had heard of HootSuite long ago. With a name that tops the lists of numerous blog posts here and there, this post manager is no stranger. HootSuite has unique features that come in handy to boost visibility with minimal input. These features include an ample capacity for scheduling messages, monitoring brand mentions, and more. On top of that, you get to do this on multiple social networks, which make the tool useful beyond reasonable doubt. It has a very simple layout which most strategists consider as lacking in creativity, but that’s just one insignificant flaw versus its many unrivaled features. Plus, HootSuite’s owl insignia is just adorable.
2. Seesmic: Post what you want, when you want.
Apart from the design, Seesmic resembles HootSuite in a number of ways. Also a user-friendly social media tool, Seesmic makes messaging and updating statuses a no-brainer. One of its peerless features is making trending topics (on Twitter especially) readily available when users check their accounts, thus allowing them to easily become part of different conversations of interest. You can choose where and when to post, whichever is most convenient for you and valuable for your business, when you do your online kung fu.
3. Spredfast: Create. Personalize. Engage.
For social media marketers working with multiple organizations, Spredfast is the name. Aside from what it can do that the first two also offer, Spredfast provides in-depth methods for enhancing social network operations. Major marketing strategies are discussed in detail for users to better understand the tool’s concept. This unique trait is a breakthrough in the coordination of marketing teams, helping them to come up with promising campaigns that deliver results.
4. MediaFunnel: Present your brand through multiple voices.
Mediafunnel is part of our list due to the fact that no matter what business you are in, quality still reigns above quantity. This application is a filter for social media messages to maintain content relevance whenever users post or tweet about their brand. With MediaFunnel, users can also act as support personnel as well as effective marketers.
5. TweetDeck: Arrange, schedule and monitor your tweets.
Known to all as the Twitter-based promenade for power users, TweetDeck also creates annexes across Facebook, LinkedIn, MySpace, and other social media platforms. But the real bomb is the ability of the tool to bring everything together so that users can see it all in one place – conversations, statuses, schedules, and more. Above all, TweetDeck is undeniably outstanding in design.
Again, there are many other web and desktop applications out there for your social media requirements. Each social media channel tool has its advantages and disadvantages, but all drawbacks are resolved in time as the tools are updated. There are endless paths for improvement and ‘getting social’ sure has a lot to offer!
Alex Rasmussen
