Hand Delivery

I recently had someone ask me if I would print something that would be hand delivered.  She asked because she knew we did a lot of direct mail and this wouldn't go in the mail.  It was a flyer that she intended to put in people's doors or in their hands.  I told her absolutely.


I consider hand delivery to be one of the best ways to connect with a customer or prospect.  And it is absolutely a form of Direct Marketing.  Let's say you want to get something in the hands of consumers (as opposed to businesses). First, you have to pick a neighborhood to go to.  You'll pick that neighborhood based on what you know about your current customers or based on the kind of customer you want to start doing business with.  That's what you do when you order a mailing list.  You target certain Zip Codes.  You're actually doing something a little better than targeting a whole Zip Code.  With hand delivery you're targeting a neighborhood within a Zip Code.


The best thing about hand delivery is that it gives you the chance to actually talk to the consumer face to face and more importantly, for the consumer to talk to you.  No other channel of delivery in Direct Marketing does that.  Having a 1 to 1 conversation on the phone with someone is great.  Having a 1 to 1 conversation with someone in person is even better. 


Another one of our customers in in the lawn care and landscaping business.  He uses door hangers.  And he does it mainly because he gets to meet people and listen to what they have to say about their lawn care.  It's his way to connect.


Baber Direct has six different ways of delivering your messages to your clients and prospects.  Direct mail is only one.

• Email Marketing
• Personalized Web Sites
• Social Media
• Texting
• Telemarketing

Go to baberweb.com and click on Services to read more about all of these channels of delivery.


Mike Baber