You might have already seen and tried all the strategies you think you need and it probably doesn’t make much sense to repeat the same things. So presented here is just one major facet in direct marketing with the most important points compounded together for an effective mission control.
The gist: Find out what’s lacking.
If your campaign isn’t working or results are stagnant over a considerable period of time, something must be missing. So you know your target market and you know every inch of your product. But do you do enough to reach out to the part of the world that needs you? As you go on, you might want ask yourself the following questions to know what your direct mail campaign is lacking:
§ Are my packages providing relevant content? One of the biggest mistakes of direct marketers is executing something that has little or no relevance to what they’re advertising. For example, a fashion business would mail out flyers with a photo of some place on it instead of something more like gowns or headdresses. It could be that the photo shows the fashion capital in the country, but even some Harvard-graduated designers wouldn’t be able to tell. Keep it simple and straightforward with a classy presentation and you won’t lose potential clients due to poor targeting.
Brainstorm with your team and think up other strategies, no matter how strange they may seem at first, and test them out against the criteria above. You may be surprised to find what can be effective to enhance your direct marketing campaigns.