Email Marketing: Effective Ways to Get Email Responses

Marketers are aware that opened emails are the most vital angle in email metrics. The essence is for people to see what you’re up to and be enticed to comment, inquire or give just about any type of response. See, if they haven’t the slightest idea about the exciting things happening around your brand, they’ll probably ignore you forever. If you find yourself asking the question, “Am I getting across at all?”, it’s a good idea to get back to the basics:

·        Get to know the silent crowd. Of course it helps a lot to know who the non-responders are before acting on anything. If you already know who doesn’t give a rip about your email blasts and updates, you’ll know whom to prioritize getting engagement from. On the other hand, you wouldn’t want to disregard any one of your customers just because he hasn’t opened his emails in a long time or has been having trouble viewing your newsletter or brochure.

·        Be enterprising and creative. So now that you know that this person is ignoring your emails on holiday promos, what are you going to do? You might want to consider changing the subject line. Maybe perk it up to something more attractive. Like how about changing “Valentine’s Day Gifts” to “Treats for the Special Couple – Promo Special!”? The subject line is the first thing people see when a notification is sent out, so it needs to grab them before the two seconds it will take them to go for the delete button. Also, most subscribers to other feeds see a lot of messages like yours every day and don’t care about the same old stuff. The repetitive sending of emails is really just a waste of time. It is important to always update the info you send out with fresh tickler files incorporated.

·        Reengage subscribers. Do this for inactive subscribers who may just need a push to get going again. Develop an automated campaign using updated messages. This will encourage people to respond to your emails, and in time you’ll see a change in the responses to your email marketing campaign.

If you feel that you are doing well on this front but still not seeing enough activity, maybe you need to take a look at a few other marketing strategies like social media, print advertising, or maybe your own website and corresponding online marketing campaign.

Denise Ellison